EFEKTIVITAS CYBER PUBLIC RELATIONS PADA MEDIA SOSIAL INSTAGRAM SATPOL PP KOTA SURABAYA
This study focuses on the effectiveness of cyber PR on social media implemented by the Satuan Polisi Pamong Praja (Satpol PP) Surabaya city. Satpol PP is a government institution that often gets a negative image in the eyes of the public. Public Relations of Satpol PP Surabaya utilize social medi...
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Format: | Theses and Dissertations NonPeerReviewed |
Language: | Indonesian Indonesian Indonesian |
Published: |
2018
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Online Access: | http://repository.unair.ac.id/80078/1/ABSTRAK_TSK.17%2018%20Mei%20e.pdf http://repository.unair.ac.id/80078/2/FULLTEXT_TSK.17%2018%20Mei%20e.pdf http://repository.unair.ac.id/80078/3/JURNAL_TSK.17%2018%20Mei%20e.pdf http://repository.unair.ac.id/80078/ http://lib.unair.ac.id |
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Institution: | Universitas Airlangga |
Language: | Indonesian Indonesian Indonesian |
Summary: | This study focuses on the effectiveness of cyber PR on social media
implemented by the Satuan Polisi Pamong Praja (Satpol PP) Surabaya city. Satpol PP
is a government institution that often gets a negative image in the eyes of the public.
Public Relations of Satpol PP Surabaya utilize social media to improve its performance
while improving the image of Satpol PP Surabaya City which is viewed negatively by
the community. This research uses a quantitative approach because it presents the
figures. The type of this research is descriptive (descriptive research), by using survey
method. The results of this study indicate that all respondents say if cyber public
relations on social media instagram Satpol PP Surabaya City is effective. The four
dimensions used in this study are transparency, internet porosity, the internet as an
agent and richness content and reach. In each dimension, respondents stated that the
practice of cyber public relations in these dimensions is effective. Instagram social
media not only help Satpol PP of Surabaya City in disseminating information to
society, but also add new understanding to society about Satpol PP of Surabaya City.
Public Relations of Satpol PP Surabaya City has succeeded in showing a positive
image of Satpol PP Surabaya City to the public. |
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