ANALISIS PENERIMAAN PENGGUNA BITCOIN DI KALANGAN MASYARAKAT INDONESIA DENGAN MENGGUNAKAN MODEL THE UNIFIED THEORY OF ACCEPTANCE AND USE OF TECHNOLOGY (UTAUT)

• Main Author: ALBERTO MARTIN HAU, 081411631037
• Format: Theses and Dissertations NonPeerReviewed
• Language: English; Indonesian
• Published: 2018
• Subjects: HG201-1496 Money; HG315 Small coins
• Online Access: http://repository.unair.ac.id/80189/1/ST.SI.04-19%20Hau%20a%20abstract.pdf; http://repository.unair.ac.id/80189/2/ST.SI.04-19%20Hau%20a.pdf; http://repository.unair.ac.id/80189/; http://lib.unair.ac.id
• Institution: Universitas Airlangga

The results of the analysis of the acceptance and use of Bitcoin in Indonesia. Stating that the UTAUT model is only able to explain 44.6% of the variance in Behavior intention or interest in using Bitcoin, and 42% of variance in Use Behavior or usage behavior. Use of Bitcoin shows some characteristics after analysis, all point out that it does not have a moderating role. The results of the study show that Bitcoin acceptance among Indonesian people is still very low because the results are still below 50%. The low results of this study may be due to lack of regulations regarding to Bitcoin by goverment of Indonesia.