PENGARUH MEDIA RICHNESS DAN MESSAGE TYPE IKLAN DI INSTAGRAM TERHADAP INFLUENCER CREDIBILITY, ATTITUDE TOWARD THE ADVERTISING, DAN PURCHASE INTENTION PRODUK KOSMETIK
Penelitian ini menguji perbedaan influencer credibility dan attitude toward the advertising pada produk kosmetik berdasarkan strategi media richness dan message type pada konten periklanan yang diunggah influencer di Instagram menggunakan uji MANOVA. Kemudian menguji pengaruh influencer credibility...
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| Format: | Theses and Dissertations NonPeerReviewed |
| Language: | Indonesian Indonesian |
| Published: |
2018
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| Online Access: | http://repository.unair.ac.id/80572/1/Abstrak%2053%2019%20Sya%20p.pdf http://repository.unair.ac.id/80572/2/Fulltext%2053%2019%20Sya%20p.pdf http://repository.unair.ac.id/80572/ http://lib.unair.ac.id |
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| Institution: | Universitas Airlangga |
| Language: | Indonesian Indonesian |