SWITCHING BEHAVIOR PEMBELI HANDPHONE DI SURABAYA: A CONSIDERATION-SETS MODEL

SWITCHING BEHAVIOR PEMBELI HANDPHONE DI SURABAYA: A CONSIDERATION-SETS MODEL

Beragamnya produk baik barang maupun jasa yang ditawarkan dalam berbagai merek oleh perusahaan akhir-akhir ini, telah meningkatkan keinginan konsumen untuk mencoba produk tersebut dalam berbagai merek.

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Bibliographic Details
Main Author:	VERONIKA RACHMAWATI, 090114357 M
Format:	Theses and Dissertations NonPeerReviewed
Language:	Indonesian Indonesian
Published:	2004
Subjects:	HD58.7-58.95 Organizational behavior, change and effectiveness. Corporate culture
Online Access:	http://repository.unair.ac.id/82265/1/Abstrak%20TE%2015%20-%2005%20Rac%20s.pdf http://repository.unair.ac.id/82265/2/Fulltext%20TE%2015%20-%2005%20Rac%20s.pdf http://repository.unair.ac.id/82265/ http://lib.unair.ac.id
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Institution:	Universitas Airlangga
Language:	Indonesian Indonesian

Internet

http://repository.unair.ac.id/82265/1/Abstrak%20TE%2015%20-%2005%20Rac%20s.pdf
http://repository.unair.ac.id/82265/2/Fulltext%20TE%2015%20-%2005%20Rac%20s.pdf
http://repository.unair.ac.id/82265/
http://lib.unair.ac.id