STRATEGI PEMASARAN DALAM PERSPEKTIF EKONOMI ISLAM: Studi Usaha Kuliner Etnis Minang di Kota Palembang

STRATEGI PEMASARAN DALAM PERSPEKTIF EKONOMI ISLAM: Studi Usaha Kuliner Etnis Minang di Kota Palembang

Penelitian ini bertujuan untuk mengetahui pemasaran strategis usaha kuliner etnis Minang di kota Palembang yang meliputi segmentasi, targeting, positioning (STP), mengetahui strategi marketing mix usaha kuliner etnis Minang di kota Palembang, dan konsep pemasaran Islam dalam perspektif pengusaha kul...

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Bibliographic Details
Main Author: RINOL SUMANTRI, 091217077308
Format: Theses and Dissertations NonPeerReviewed
Language:Indonesian
Indonesian
Indonesian
Indonesian
Published: 2019
Subjects:
HC10-1085 Economic history and conditions
Online Access:http://repository.unair.ac.id/83911/1/Abstrak%20%20Dis.%20EI.%2006%2019%20Sum%20s.pdf
http://repository.unair.ac.id/83911/2/Daftar%20Isi%20Dis.%20EI.%2006%2019%20Sum%20s.pdf
http://repository.unair.ac.id/83911/3/Daftar%20Pustaka%20Dis.%20EI.%2006%2019%20Sum%20s.pdf
http://repository.unair.ac.id/83911/4/Full%20text%20Dis.%20EI.%2006%2019%20Sum%20s.pdf
http://repository.unair.ac.id/83911/
http://lib.unair.ac.id
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Institution: Universitas Airlangga
Language: Indonesian
Indonesian
Indonesian
Indonesian

Internet

http://repository.unair.ac.id/83911/1/Abstrak%20%20Dis.%20EI.%2006%2019%20Sum%20s.pdf
http://repository.unair.ac.id/83911/2/Daftar%20Isi%20Dis.%20EI.%2006%2019%20Sum%20s.pdf
http://repository.unair.ac.id/83911/3/Daftar%20Pustaka%20Dis.%20EI.%2006%2019%20Sum%20s.pdf
http://repository.unair.ac.id/83911/4/Full%20text%20Dis.%20EI.%2006%2019%20Sum%20s.pdf
http://repository.unair.ac.id/83911/
http://lib.unair.ac.id

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