Analysis of Profitability, Marketing Activities and E-Commerce Implementation on Firm value Evidence From Indonesian Consumer Goods Listed Companies in 2014-2016

• Main Authors: Rachman Helmy Aulia, Noorlailie Soewarno, NIDN. 0025126402, Isnalita, NIDN. 0022086605
• Format: Article PeerReviewed
• Language: English; Indonesian; English
• Published: Creative Commons CC BY licence. 2018
• Subjects: HF Commerce; HF5410-5417.5 Marketing. Distribution of products; HG4501-6051 Investment, capital formation, speculation; HG4551-4598 Stock exchanges
• Online Access: http://repository.unair.ac.id/85257/1/Isnalita_Karya%20Ilmiah005-Analysis%20of%20Profitability%2C%20Marketing%20Activities%20and%20....pdf; http://repository.unair.ac.id/85257/2/Isnalita_Peer%20Review005.pdf; http://repository.unair.ac.id/85257/3/05-Analysis%20of%20Profitability%2C%20Marketing%20Activities%20and%20E-Commerce%20Implementation%20on%20Firm%20value%20Evidence%20From%20Indonesian%20Consumer%20Goods%20Listed%20Companies%20in%202014-2016.pdf; http://repository.unair.ac.id/85257/; https://rjoas.com/issue-2018-06/article_07.pdf; https://doi.org/10.18551/rjoas.2018-06.07
• Institution: Universitas Airlangga

The purpose of this study is to examine the effect of profitability, marketing activities, and Ecommerce implementation on firm value of consumer goods industry sector which’s listed in Indonesia stock exchanges in 2014-2016 periods. The firm's value in this study is measured by using Tobin...