Pengaruh Sikap, Norma Subjektif, Dan Persepsi Kontrol Perilaku Terhadap Intensi Membeli Produk Kosmetik Tanpa Izin Edar

• Main Author: Mega Surya Eka Putri
• Format: Theses and Dissertations NonPeerReviewed
• Language: English; English; English; English; English; English; English; English; English; English; English
• Published: 2020
• Subjects: RC554-569.5 Personality disorders. Behavior problems Including sexual problems, drug abuse,suicide, child abuse
• Online Access: http://repository.unair.ac.id/98214/1/1.%20HALAMAN%20JUDUL%20.pdf; http://repository.unair.ac.id/98214/2/2.%20DAFTAR%20ISI.pdf; http://repository.unair.ac.id/98214/3/3.%20ABSTRAK.pdf; http://repository.unair.ac.id/98214/4/4.%20BAB%20IPENDAHULUAN.pdf; http://repository.unair.ac.id/98214/5/5.%20BAB%20IITINJAUAN%20PUSTAKA.pdf; http://repository.unair.ac.id/98214/6/6.%20BAB%20IIIMETODE%20PENELITIAN.pdf; http://repository.unair.ac.id/98214/7/7.%20BAB%20IVHASIL%20PENELITIAN%20DAN%20PEMBAHASAN.pdf; http://repository.unair.ac.id/98214/8/8.%20BAB%20VSIMPULAN%20DAN%20SARAN.pdf; http://repository.unair.ac.id/98214/9/9.%20DAFTAR%20PUSTAKA.pdf; http://repository.unair.ac.id/98214/10/10.%20LAMPIRAN.pdf; http://repository.unair.ac.id/98214/11/Surat%20Pernyataan%20Publikasi%20Perpustakaan_Mega%20Surya%20Eka%20Putri_111611133033_Fakultas%20Psikologi%20-%20mega%20surya.pdf; http://repository.unair.ac.id/98214/; http://lib.unair.ac.id
• Institution: Universitas Airlangga

Penelitian ini bertujuan untuk mengetahui pengaruh sikap, norma subjektif, dan persepsi kontrol perilaku terhadap intensi membeli produk kosmetik tanpa izin edar secara parsial maupun simultan. Dalam Theory of Planned Behavior dikemukakan bahwa hasil penelitian mengenai perilaku akan berbeda pada...