PENGARUH PEMBINGKAIAN PESAN, INFORMASI KELANMGKAAN DAN PERBEDAAN INDIVIDUAL PADA SIKAP , NIAT DAN PERILAKU HEMAT ENERGI LISTRIK

PENGARUH PEMBINGKAIAN PESAN, INFORMASI KELANMGKAAN DAN PERBEDAAN INDIVIDUAL PADA SIKAP , NIAT DAN PERILAKU HEMAT ENERGI LISTRIK

This study examined the effects of message framing in promoting electricity saving behavior among students. The model developed integrating prospect theory, scarcity theory and individual differences characteristic theory. The effect of message framing on participants� attitude and the interaction...

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Bibliographic Details
Main Authors: , Indah Fatmawati, SE., , Prof. Dr. Basu Swastha Dh., MBA
Format: Theses and Dissertations NonPeerReviewed
Published: [Yogyakarta] : Universitas Gadjah Mada 2012
Subjects:
ETD
Online Access:https://repository.ugm.ac.id/100367/
http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=56091
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Institution: Universitas Gadjah Mada

Internet

https://repository.ugm.ac.id/100367/
http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=56091

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