EFEKTIVITAS IKLAN SITUS JEJARING SOSIAL FACEBOOK DI KOTA PURWOKERTO DENGAN MENGGUNAKAN CONSUMER DECISION MODEL

Facebook is a new phenomenon in modern advertising. Its development, fantastic number of Indonesian users and interactivity attract marketers and user using Facebook as an advertisement media. The highly potential of advertisement that published in social networking site Facebook raises a question a...

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Bibliographic Details
Main Authors: , CHANDRA EKA SARININGSIH, , Prof. Dr. Nunung Prajarto, M.A.
Format: Theses and Dissertations NonPeerReviewed
Published: [Yogyakarta] : Universitas Gadjah Mada 2012
Subjects:
ETD
Online Access:https://repository.ugm.ac.id/100407/
http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=56363
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Institution: Universitas Gadjah Mada