A Concept of Beauty as Overt and Covert Culture in American Fashion Movies: A Semiotic Analysis on The Devil Wears Prada, Sex and The City I, and Sex and The City II
This thesis aims to study the images of women�s ideal beauty as the forms of overt and covert culture in American fashion movies. The study is performed based on these formulated problems: 1) How women regarding their appearance are represented in American fashion movies? 'and 3) How do the m...
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| Main Authors: | , |
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| Format: | Theses and Dissertations NonPeerReviewed |
| Published: |
[Yogyakarta] : Universitas Gadjah Mada
2012
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| Subjects: | |
| Online Access: | https://repository.ugm.ac.id/100451/ http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=55409 |
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| Institution: | Universitas Gadjah Mada |
| Summary: | This thesis aims to study the images of women�s ideal beauty as the forms of overt and
covert culture in American fashion movies. The study is performed based on these formulated
problems: 1) How women regarding their appearance are represented in American fashion
movies? 'and 3) How do the movies perceive women�s role in society related to the myth?. The
object of study is three box office fashion movies in the US: The Devil Wears Prada, Sex and the
City I, and Sex and the City II. The theoretical framework applied in the study is that beauty
myth is the ideology of beauty that is made pervasive in American mass culture through the
images of women�s ideal beauty in American media�in this case, fashion movies. The movies
are examined using Barthes� semiological approach in which any materials of speech or
communication in media (pictures, written and spoken words) are regarded as signifying certain
concept or idea.
The results of the analysis lead to the findings that as a media of American popular
culture The Devil Wears Prada, Sex and the City I, and Sex and the City II�s attitude towards
beauty myth is supportive. Overtly, the movies show and tell that general standard of ideal
beauty in American mass media (white, thin, flawless skin, ageless look, well-groomed and
fashionable), labeled fashion products and lavish lifestyle in beauty maintenance and fashion are
preferable and pleasurable |
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