PENGARUH ORIENTASI KEWIRAUSAHAAN TERHADAP KEEKSTENSIFAN PORTOFOLIO ALIANSI STRATEGIK DENGAN DIMODERASI OLEH KEMELEKATAN SOSIAL KASUS USAHA MENENGAH DI DAERAH ISTIMEWA YOGYAKARTA

• Main Authors: , Daru Tri Hidayat, S.T.P., , Dr. Harsono, MSc
• Format: Theses and Dissertations NonPeerReviewed
• Published: [Yogyakarta] : Universitas Gadjah Mada 2012
• Subjects: ETD
• Online Access: https://repository.ugm.ac.id/100489/; http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=56530
• Institution: Universitas Gadjah Mada

Alliance is not acquisition and divestment, and corporate does the alliance because of its limited resources. In doing so, the company can be more competent and sustainable in its business, and be able to compete in an increasingly competitive business environment. Strategic alliance portfolio extensiveness are directly affected by entrepreneurship orientation with dimensions are: innovativeness, proactiveness and risk taking. This relation is further more strengthened by moderated social embeddedness that consists of a dimension of social cohesion and self-realization. This kind of research has not yet been done both in Yogyakarta and on the national level. Data were collected by using survey and questionnaire. Respondents in this study are the owner or manager of a medium-scale enterprise who are expected to know precisely all these processes. The obtained data is the perception of the owner or manager of Medium Enterprises. For testing the hypothesis, this study uses a simple regression analysis and hierarchical regression. Research finding showed that all these hypotheses are supported, moreover it is found on the type of manufacturing/production has a level of entrepreneurial orientation and social embeddedness affect strategic alliance portfolio extensiveness is relatively higher than the company engaged in the service sector.