MEASURING TWITTER SUCCESS USING DELONE AND MCLEAN MODEL

• Main Authors: , Finda Widya Tribudiani, SE., , Prof. Dr. Jogiyanto HM., MBA
• Format: Theses and Dissertations NonPeerReviewed
• Published: [Yogyakarta] : Universitas Gadjah Mada 2012
• Subjects: ETD
• Online Access: https://repository.ugm.ac.id/100730/; http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=57812
• Institution: Universitas Gadjah Mada

Many Information System research studies under different variety of types and conditions have supported DeLone and McLean success model in a utilitarian nature. The prominent adoptions of the model in a utilitarian setting urge for further testing, validation, and refinement in hedonic information systems. This study proposed a modified version of DeLone and McLean model in the context of hedonic social networking service as one type of hedonic information systems. Considering the enormous growth and popularity in the past several years, Twitter is selected as the focus of this study. The proposed model included networking quality as one of the quality aspects and suggested loyalty to represent net benefits for social networking service provider. A survey was undertaken, involving 141 Twitter users in Indonesia which is among the countries with the highest Twitter user penetration. The findings demonstrated that information quality, service quality, and networking quality had positive influence on user satisfaction as well as intention to use. In this study, system quality had only significant influence on user satisfaction. Both user satisfaction and intention to use were found to be strong predictors of loyalty.