FANDOM DAN KONSUMSI MEDIA (Studi Etnografi Perilaku Konsumsi Media Kelompok Penggemar Boyband Korea Super Junior (ELF) di Kota Yogyakarta pada Bulan Februari � April 2012)

• Main Authors: , Ratna Permata Sari, , Dr. Kuskrido Ambardi, M.A
• Format: Theses and Dissertations NonPeerReviewed
• Published: [Yogyakarta] : Universitas Gadjah Mada 2012
• Subjects: ETD
• Online Access: https://repository.ugm.ac.id/100817/; http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=57255
• Institution: Universitas Gadjah Mada

The background of this research is the practice of the emergence of pop culture enthusiasts become closely. Korean Wave phenomenon (drama, music, film) spreads rapidly throughout the world that emerge fandom. This research is related to media consumption behavior by the fans of South Korean boy band Super Junior. ELF Jogja members are respondents in this study. The fans research in the field of cultural studies is rarely carried out by researcher in the field of science communication. This study also discusses the influence of image of media consumption behavior when fans communicate in real fans group and interact in virtual fans groups. The research used ethnographic method. Researcher collected data by participant observation, and conducted in-depth interview and focus group discussion with snow ball technique. By using that method, the researcher presents data naturally so it can provide a real image that related media consumption behavior of the ELF Jogja. After doing field research for three months and performing data analysis, the researcher found two major points related to the research questions: first, the consumptive behavior of fans media privately showed that the fans had sensibility "hyperconsumerist". It describes the compulsive consumption of the mass media is no longer considered a single text that might be able to provide a lot of pleasure. Second, when a person is interacting in virtual communities, she cannot get back like a real community interaction, where heterogeneity and sense of membership and belonging is not steady. Virtual community is able to complement the organic community, but cannot replace it.