ANALISIS SEGMENTASI PASAR PENGGUNA BUS WISATA WERKUDORO SURAKARTA

ANALISIS SEGMENTASI PASAR PENGGUNA BUS WISATA WERKUDORO SURAKARTA

Market segmentation is the process of sorting out a market into groupcontaining group similar consumers and selecting the group and the most appropriate individuals to be served. Bus Werkudoro segmentation determination based on demographic and psychographic needs to be done to prepare the developme...

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Bibliographic Details
Main Authors: , Muhammad Luthfi Majid, , Prof. Dr. Ir. Chafid Fandeli, MS
Format: Theses and Dissertations NonPeerReviewed
Published: [Yogyakarta] : Universitas Gadjah Mada 2012
Subjects:
ETD
Online Access:https://repository.ugm.ac.id/100833/
http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=56546
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Institution: Universitas Gadjah Mada

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https://repository.ugm.ac.id/100833/
http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=56546

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