PERLUASAN BRAND SEBAGAI STRATEGI BRANDING PENINGKATAN REPUTASI RUMAH SAKIT
Brand extension is one of the many marketing strategies undertaken by various organizations, to gain a positive perception of consumers and to reduce funding when launching new products. The hospital is also an organization that has branding strategy with a brand extension of health services, as an...
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| Main Authors: | , |
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| Format: | Theses and Dissertations NonPeerReviewed |
| Published: |
[Yogyakarta] : Universitas Gadjah Mada
2012
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| Online Access: | https://repository.ugm.ac.id/100869/ http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=57321 |
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| Institution: | Universitas Gadjah Mada |