Tingkat Recall Product Placement pada Film dalam Long Term Memory Penonton Serta Faktor Penyebabnya Secara Kualitatif
When a prospective customer are faced with many choices of products in their purchase decision, the memories and impressions of a product brand will be an important consideration in order to influence the consumer decision, this is what all marketer need in order to win the market in an industry. Mo...
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| Main Authors: | , |
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| Format: | Theses and Dissertations NonPeerReviewed |
| Published: |
[Yogyakarta] : Universitas Gadjah Mada
2013
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| Subjects: | |
| Online Access: | https://repository.ugm.ac.id/118284/ http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=58228 |
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| Institution: | Universitas Gadjah Mada |