Formulasi Misi, Visi, dan Strategi dengan Pendekatan Resource-based View: Studi pada PT. Totalmegah Medianusa

To produce maximum profits, a firm is constrained by resource scarcity. Thus, optimal resource allocation is essential in order to realize optimal returns. Firms have to make choices of how to use their scarce resources to make maximum profits by using minimum costs. Firms instituted these choices i...

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Bibliographic Details
Main Authors: , Maher Muhamad Hildiansyah, , Ely Susanto, SIP, MBA, Ph. D.
Format: Theses and Dissertations NonPeerReviewed
Published: [Yogyakarta] : Universitas Gadjah Mada 2013
Subjects:
ETD
Online Access:https://repository.ugm.ac.id/118294/
http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=58238
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Institution: Universitas Gadjah Mada
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