Evaluasi Pengaruh Perubahan Pemosisian Merek Dari TPI Menjadi MNCTV Terhadap Penerimaan Pendapatan Iklan PT.Cipta TPI untuk Acara Jam Tayang Utama
The main purpose of the research is to identify the cause and effect of the changing name and brand positioning from TPI to MNCTV. The management of PT. Cipta TPI decided to buy new programs in order to increase the commercial advertisement revenue. This research is applied under secondary data obse...
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| Main Authors: | , |
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| Format: | Theses and Dissertations NonPeerReviewed |
| Published: |
[Yogyakarta] : Universitas Gadjah Mada
2013
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| Subjects: | |
| Online Access: | https://repository.ugm.ac.id/118327/ http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=58274 |
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| Institution: | Universitas Gadjah Mada |