Aplikasi Konsep Data Model dalam Memaksimalkan Nilai Aset Informasi sebagai Keunggulan Bersaing Perusahaan XYZ
Competition on Indonesia banking industry insists every company to achieve sustainable competitive advantage in order to win the business. One of the factors that could become a competitive advantage is an implementation of Information Technology, specifically on the ability to transform the raw dat...
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| Main Authors: | , |
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| Format: | Theses and Dissertations NonPeerReviewed |
| Published: |
[Yogyakarta] : Universitas Gadjah Mada
2013
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| Subjects: | |
| Online Access: | https://repository.ugm.ac.id/118333/ http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=58280 |
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| Institution: | Universitas Gadjah Mada |
| Summary: | Competition on Indonesia banking industry insists every company to
achieve sustainable competitive advantage in order to win the business. One of the
factors that could become a competitive advantage is an implementation of
Information Technology, specifically on the ability to transform the raw data into
information asset which is useful to the company.
PT. XYZ have been implementing data warehouse system for the past 5
years, but the company have not gain the maximum use of it. This research
objective was to do the analysis using internal analysis tool using VRIO
Framework (Value, Rarity, Imitability, and Organisation) to found the root cause.
From the root cause identified, this research aim to provide the recommendation
to the management on how to solve the issues both from technical perspective as
well as from strategic management perspective.
This research is using mix method research which explains the analysis
both from qualitative and quantitative method. Collection of data was being done
by using questionnaire which are distributed across 30 staffs of PT. XYZ. These
30 staffs are the Data Architect, Application Support, and users which directly
involved with data warehouse system. Result from questionnaires will then be
used in data analysis. Interview will be conducted to find the root cause of each
component measurement that returned unsatisfactory results.
The result of this research showed that data warehouse system is a
resource that could attribute to the achievement of sustainable competitive
advantage. Apart from that, some of the measurement items which are
knowledgable user from Rarity variable, system uniqueness from Imitability
variable, and resource availability from Organisation variable still could be
improved both from technical and strategic management perspective. |
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