Strategi Declining Market Studi Kasus pada PT LP Displays

Rapid technological developments have a significant impact on the television industry. Conventional TV market is getting left behind as the market has begun to move into the digital age with the presence of the latest of technologies such as LCD, Plasma and LED with its more stylish and economical....

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Main Authors: , Ryan Permana, , Amin Wibowo, M.B.A., Ph.D.
Format: Theses and Dissertations NonPeerReviewed
Published: [Yogyakarta] : Universitas Gadjah Mada 2013
Subjects:
ETD
Online Access:https://repository.ugm.ac.id/118345/
http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=58292
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Institution: Universitas Gadjah Mada
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spelling id-ugm-repo.1183452016-03-04T08:42:59Z https://repository.ugm.ac.id/118345/ Strategi Declining Market Studi Kasus pada PT LP Displays , Ryan Permana , Amin Wibowo, M.B.A., Ph.D. ETD Rapid technological developments have a significant impact on the television industry. Conventional TV market is getting left behind as the market has begun to move into the digital age with the presence of the latest of technologies such as LCD, Plasma and LED with its more stylish and economical. The number of conventional TV manufacturers around the world are reduced due to the growth rate of digital TV which has none. One of the largest TV manufacturers which currently surviving is the LP Displays. TV tube products already on the stage of decline, but companies still survive in this industry. LP Displays persisted within industry as a tube TV look there is still a potential market in countries such as Eastern Europe and Asia and other markets of a number of major competitors which already divested. The purpose of this research is to analyze appropriate strategy for the company in the business industry that decline to be the market leader in business strategy and determine the steps in the future. Researchers using the Matrix Product Life Cycle as a tool to analyze the company's position. Appropriate business strategy for the company's future is determined by generic strategies. [Yogyakarta] : Universitas Gadjah Mada 2013 Thesis NonPeerReviewed , Ryan Permana and , Amin Wibowo, M.B.A., Ph.D. (2013) Strategi Declining Market Studi Kasus pada PT LP Displays. UNSPECIFIED thesis, UNSPECIFIED. http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=58292
institution Universitas Gadjah Mada
building UGM Library
country Indonesia
collection Repository Civitas UGM
topic ETD
spellingShingle ETD
, Ryan Permana
, Amin Wibowo, M.B.A., Ph.D.
Strategi Declining Market Studi Kasus pada PT LP Displays
description Rapid technological developments have a significant impact on the television industry. Conventional TV market is getting left behind as the market has begun to move into the digital age with the presence of the latest of technologies such as LCD, Plasma and LED with its more stylish and economical. The number of conventional TV manufacturers around the world are reduced due to the growth rate of digital TV which has none. One of the largest TV manufacturers which currently surviving is the LP Displays. TV tube products already on the stage of decline, but companies still survive in this industry. LP Displays persisted within industry as a tube TV look there is still a potential market in countries such as Eastern Europe and Asia and other markets of a number of major competitors which already divested. The purpose of this research is to analyze appropriate strategy for the company in the business industry that decline to be the market leader in business strategy and determine the steps in the future. Researchers using the Matrix Product Life Cycle as a tool to analyze the company's position. Appropriate business strategy for the company's future is determined by generic strategies.
format Theses and Dissertations
NonPeerReviewed
author , Ryan Permana
, Amin Wibowo, M.B.A., Ph.D.
author_facet , Ryan Permana
, Amin Wibowo, M.B.A., Ph.D.
author_sort , Ryan Permana
title Strategi Declining Market Studi Kasus pada PT LP Displays
title_short Strategi Declining Market Studi Kasus pada PT LP Displays
title_full Strategi Declining Market Studi Kasus pada PT LP Displays
title_fullStr Strategi Declining Market Studi Kasus pada PT LP Displays
title_full_unstemmed Strategi Declining Market Studi Kasus pada PT LP Displays
title_sort strategi declining market studi kasus pada pt lp displays
publisher [Yogyakarta] : Universitas Gadjah Mada
publishDate 2013
url https://repository.ugm.ac.id/118345/
http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=58292
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