Evaluasi Strategi Bidang Komersial Perum BULOG dalam Pencapaian RJPP 2009-2013

• Main Authors: , Ir. Wawuk Kushardjinah, , Dr. Supriyadi, M.Sc.
• Format: Theses and Dissertations NonPeerReviewed
• Published: [Yogyakarta] : Universitas Gadjah Mada 2013
• Subjects: ETD
• Online Access: https://repository.ugm.ac.id/118363/; http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=58310
• Institution: Universitas Gadjah Mada

Change of status from a Non Department Government Institution (Officials) to Public Enterprises (Housing) BULOG by PP 7/2003, requires a transformation or adjustments to external and internal company regulations, including the need to have the Company's Long Term Plan (RJPP) five-year and attainment strategy As a consequence of a company that will run a commercial venture, it is necessary to have a strategy to achieve the goals that meet shareholder expectations and desires in the form of profit. Does the strategy have Bulog, particularly in the commercial field, is right in achieving RJPP 2009-2013? To the authors chose the title of the thesis: Commercial Strategy Evaluation of Perum BULOG in The Implementation of RJPP 2009-2013 with a view to provide input for the company in the field of commercial strategy, which is currently not visible clearly and expressly set forth in the company's strategy Theory to be used in the preparation of the analysis strategy is Porter's Five Forces to get the opportunities and constraints in commercial ventures that provide the key success factors of business and Value Chain Analysis, which will get the company's internal strengths and weaknesses as a core competency. Furthermore, a strategy based on the In such cases, compared with a strategy that has owned the company