Application of Electronic Ticketing System in Transjogja BRT System (Technology readiness and technology acceptance measurement)
Transjogja bus rapid transit is one application of public transit in Yogyakarta city which have a purpose to reduce a number of private vehicle use in Yogyakarta which already reached 1.210.250 vehicles. Ticket sales system which used in Transjogja bus rapid transit is direct sale in bus shelter, th...
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| Main Authors: | , |
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| Format: | Theses and Dissertations NonPeerReviewed |
| Published: |
[Yogyakarta] : Universitas Gadjah Mada
2012
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| Subjects: | |
| Online Access: | https://repository.ugm.ac.id/118434/ http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=58386 |
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| Institution: | Universitas Gadjah Mada |
| Summary: | Transjogja bus rapid transit is one application of public transit in Yogyakarta city
which have a purpose to reduce a number of private vehicle use in Yogyakarta which already
reached 1.210.250 vehicles. Ticket sales system which used in Transjogja bus rapid transit is
direct sale in bus shelter, this ticket sale system can generate unconvenience feelings for
customer because of passengers needs to queuing in purchase the ticket especially in peak
hours. Furthermore, according to research which carried out by centre for institutions and
management development (CIMDEV) Gadjah Mada University, Transjogja transport
provider are have difficulties in find the exact data about number of Transjogja users
because there is no information about number of user which can tracking by the number of
tickets which sales to customer because all of ticket are sale in the shelter. Alternative
method to solve the problem is providing electronic ticket system which use mobile phone as
platform. Electronic ticketing system is chosen because this system are easy to implemented
and because of 90 % of Indonesian are mobile users (Kominfo, 2011).
To measures the possibility of electronic ticketing system implementation in
Transjogja BRT, technology readiness and technology acceptance will be measured using
theory which developed by Parasuraman (2000) and Davis (1985) combine with theory
which developed by Azwar (2012) who developed theory about hypothetical mean and
hyphothetical standar deviation which used to grouping the users into three level of readiness
and acceptance such as low, medium, and high level. Factor analysis is the last
measurements which done in order to find out the most influence variable between
technology readiness which constructed by four variables and technology acceptance which
constructed by two variables in embracing new technology.
The analysis result about technology readiness and technology acceptance generate
data that a Transjogja users have a medium level of technology readiness (mean value,
51,33<70,2673�80,67) and medium level of technology acceptance (mean value,
30,33<44,9703� 47,67). According to this result can be concluded that electronic ticketing
system can be implemented in Transjogja bus rapid transit with focus in minimize the
discomfort and insecurity feelings and maximize perceived of usefulness and perceived ease
of use (Technology acceptance) as the most important variable in succeed implementation of
electronic ticketing system. |
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