KARAKTERISTIK INOVASI, PENGETAHUANKONSUMEN, KECUKUPANINFORMASI, PERSEPSI RISIKO DAN KELANGKAANDALAMPENUNDAAN ADOPSI INOVASIPADA MASYARAKAT MISKIN

This study focuses on the postponement of adoption. Innovation is an idea, practice, or object perceived as new by the individual. Consumers� attitude is a direct act in obtaining, consuming, and using up a product or a service including the process that precedes and follows this act. Postponement...

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Bibliographic Details
Main Authors: , Dyah Sugandini, Se.,M.Si., , Prof Dr. Basu Swastha Darmmesta, MBA
Format: Theses and Dissertations NonPeerReviewed
Published: [Yogyakarta] : Universitas Gadjah Mada 2013
Subjects:
ETD
Online Access:https://repository.ugm.ac.id/118921/
http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=58899
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Institution: Universitas Gadjah Mada