PENGEMBANGAN IDENTITAS ORGANISASI SEBAGAI STRATEGI BISNIS STASIUN TV SWASTA
This research aims to explore the utilization of organizational identity as business strategy, development process, and its meaning to employee of TV station. Qualitative approach with grounded theory tradition is used as research design. Research data are gathered by doing observation, interview an...
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| Main Authors: | , |
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| Format: | Theses and Dissertations NonPeerReviewed |
| Published: |
[Yogyakarta] : Universitas Gadjah Mada
2013
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| Subjects: | |
| Online Access: | https://repository.ugm.ac.id/118947/ http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=58925 |
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| Institution: | Universitas Gadjah Mada |