Analisis Struktur Pasar dalam Mempengaruhi Kinerja Industri Telekomunikasi Selular: Studi Kasus di Telkomsel Regional VI Jawa Timur

• Main Authors: , Dendy Fikosasono, , Dr. Bernardinus Maria Purwanto, M.B.A.
• Format: Theses and Dissertations NonPeerReviewed
• Published: [Yogyakarta] : Universitas Gadjah Mada 2013
• Subjects: ETD
• Online Access: https://repository.ugm.ac.id/119100/; http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=59091
• Institution: Universitas Gadjah Mada

Competition in mobile telecommunication industry in Indonesia has caused every mobile operator to have the right strategy to be able to continue to compete and achieve company goals. The structure of the telecommunications industry with increased years demand technology to always change. Through the approach of Structure-Conduct-Performance (SCP), researcher analyzed the influence of market structure of the mobile telecommunications industry performance achieved by companies. The market structure in this case covers the number of firms, market concentration, and technology. By knowing the dynamics of the mobile telecommunications industry market structure, researcher expected the organizational structure and behaviour or strategies adopted by mobile operators to be linked to the change. Behaviour or strategies observed by researcher are product differentiation, pricing, target markets and networks. The last thing the researcher observed was the performance achieved by the mobile operators. Performance includes the areas of operations, marketing and finance. By knowing the market structure, conduct and performance of a mobile operator, the researcher would like to see the relationship between the structure of the market and the performance achieved by any mobile operator.