Analisis Resouce Based View di PT Garuda Maintenance Facility (GMF) AeroAsia Studi Analisis pada Unit Base Maintenance
The company that owns and uses resources and capabilities efficiently have a greater opportunity to operate economically and satisfy customers better. Thus, to be able to maintain superior performance in an industry, then a company should be protected by the factors that can make it difficult to imi...
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| Main Authors: | , |
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| Format: | Theses and Dissertations NonPeerReviewed |
| Published: |
[Yogyakarta] : Universitas Gadjah Mada
2013
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| Subjects: | |
| Online Access: | https://repository.ugm.ac.id/119174/ http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=59169 |
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| Institution: | Universitas Gadjah Mada |
| Summary: | The company that owns and uses resources and capabilities efficiently
have a greater opportunity to operate economically and satisfy customers better.
Thus, to be able to maintain superior performance in an industry, then a company
should be protected by the factors that can make it difficult to imitate by
competitors, or as Rumelt calls Isolating Mechanism. Resource Based View is to
study these factors, and basing thoughts on the idea that every company basically
has a fundamental difference because it has a unique set of resources.
This study aims to determine the resources and capabilities of GMF
AeroAsia in airframe maintenance business that has the potential through an
analysis of the value chain and also to analyze the implementation of resourcebased
view of GMF AeroAsia in airframe maintenance business in order to
achieve sustainable competitive advantage by using VRIO analysis (Valuable,
Rarity, Imitability, Organization) Framework.
The results showed that almost all of the resources and capabilities of
GMF AeroAsia�s source of competitive advantage is only competitive parity. This
is due to the fact that resources and capabilities is also owned by its competitors,
such as ST Aero, HAECO, SIAEC and MAS. Meanwhile, only manhours rate of
GMF AeroAsia are relatively cheaper when compared to competitors who have
temporary characteristics of sustained competitive advantage. |
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