PERANCANGAN PRIVATE E-MARKETPLACE UNTUK USAHA MIKRO KECIL DAN MENENGAH ( UMKM ) PROVINSI SUMATERA BARAT DENGAN PENDEKATAN INTERAKTIVITAS WEB 2.0
Generally, SMEs have a limited market and demand and only attract few customers because of limitations on promotion about their products and services. There�s no IT alignment to support business processes and expand market area into global market. This problem occured because most of SMEs are stil...
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| Main Authors: | , |
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| Format: | Theses and Dissertations NonPeerReviewed |
| Published: |
[Yogyakarta] : Universitas Gadjah Mada
2013
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| Subjects: | |
| Online Access: | https://repository.ugm.ac.id/119345/ http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=59342 |
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| Institution: | Universitas Gadjah Mada |
| Summary: | Generally, SMEs have a limited market and demand and only attract few
customers because of limitations on promotion about their products and services.
There�s no IT alignment to support business processes and expand market area into
global market. This problem occured because most of SMEs are still constrained by
financial and technical difficulties to build and develop their IT infrastructure.
Private E-Marketplace for SMEs in West Sumatra aims to help SMEs in
adopting IT and facilitate SMEs to promote their products and expand market area
into global market through the internet. Web 2.0 interactivity approach is expected to
bring a new style in E-Marketplace services. The design is done by rapid prototyping
method which is expected to create a prototype that covers the management, user, and
technology.
The results of this research is a web based prototype of Private E-
Marketplace which accessible through the Internet. The prototype is expected to help
increase productivity of SMEs and also be a recomendation for the government as an
alternative in providing IT infrastructure to empower SMEs in West Sumatra. |
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