PERCEPTION AND BEHAVIOR OF URBAN COMMUNITY TOWARD THE EXISTENCE OF STREET TREES IN URBAN AREA OF KEBUMEN REGENCY, CENTRAL JAVA PROVINCE

• Main Authors: , Yoyok Tri Setyobudi, , M. Sani Roychansyah, S.T., M.Eng., D.Eng.
• Format: Theses and Dissertations NonPeerReviewed
• Published: [Yogyakarta] : Universitas Gadjah Mada 2013
• Subjects: ETD
• Online Access: https://repository.ugm.ac.id/119664/; http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=59667
• Institution: Universitas Gadjah Mada

Research Objectives. The objectives of the research was to study how perception and behavior of urban community toward street-trees in Kebumen Regency, what the factor influencing behavior of urban community, and does perception mediate behavioral shaping process. Perception and behavior were studied by interviewing and observing response of the respondent toward street-trees. Meanwhile, factors influencing behavioral shaping process were studied by examining association among knowledge, attention, perception, and behavior. Knowledge and attention were two aspects presumed influence the behavioral formation which was mediated by perception. Methodology. The theoretical part of the study was based on the literature on the subjects of street-trees, perception and behavior. Structural model of the causal relation among aspects studied was constructed based on the theory. The empirical study was conducted as a qualitative research with one-shot method. The data in the research was collected from respondents in the urban centre of Kebumen City by quota sampling. It was analyzed by descriptive statistical method using SPSS software and structural equation model using AMOS software. Research Results. The vast majority of respondent has favorable perception toward aspect of benefit, risks, responsibility and the status of the street-trees. Meanwhile, the most of respondent has unfavorable behavior to the participation aspects. Behavior is influenced knowledge and attention directly. Knowledge has positive and significant effect to behavior with CR value of 2.225 and regression coefficient of 0.222. Meanwhile, attention shows positive and significant effect to behavior with CR value of 2.202 and regression coefficient of 0.194. In this study, perception has dissociation to behavior.