Aplikasi Model Keberterimaan Teknologi dan Teori Aliran kepada Perilaku Konsumen Online di Tokobagus.com
This research was conducted to analyze the dimensions of Technology Acceptance Model (TAM) and flow theory to an online shopping site Tokobagus.com and explain how these dimensions affect the customer in terms of customer retention and unplanned purchases. The dimensions of the Technology Accepta...
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| Format: | Theses and Dissertations NonPeerReviewed |
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[Yogyakarta] : Universitas Gadjah Mada
2013
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| Online Access: | https://repository.ugm.ac.id/120107/ http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=60115 |
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| Institution: | Universitas Gadjah Mada |