ASSESMENT OF THE ATTRIBUTES OF REMITTANCE AS USED BY CONSUMERS TO EVALUATE FINANCIAL COMPANY: A STUDY ON PT BANK NEGARA INDONESIA SINGAPORE

• Main Authors: , DILA MAGHRIFANI, , Bernardinus Maria Purwanto, Dr., M.B.A
• Format: Theses and Dissertations NonPeerReviewed
• Published: [Yogyakarta] : Universitas Gadjah Mada 2013
• Subjects: ETD
• Online Access: https://repository.ugm.ac.id/120244/; http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=60264
• Institution: Universitas Gadjah Mada

The aim of this research is to identify consumers� behavior on remittance service in Bank Negara Indonesia Singapura (BNIS). It tried to understand consumers� perception toward the importance of remittance�s attributes provided by the bank. This research was conducted in Singapore using the survey method. Data was collected by questionnaires and interview to samples also experts. The study employed purposive and non-probability sampling method with two categories of samples. The first category was potential market for BNIS in Sekolah Indonesia Singapura and the other one was real market for them in remittance centre called Limited Purpose Bank (LPB) of the bank with sample size of 160 and 74 respondents respectively. The collected data from both categories were analyzed by analysis factor in order to know the factors formed from the variables asked in the questionnaires. The variables used in it were the marketing mix of price, product, place, promotion, personnel, physical evidence, and process. The result showed that there were two factors formed by the 9 variables. The first factor was called convenience of service consisting product, place, physical evidence, promotion and people while the second was called added value of service consisting process and price. From these two factors, second factor is considered more important for consumers. Moreover, there was no significant different result between data from Sekolah Indonesia Singapura and LPB BNIS.