PRICE AND BRAND NAME AS INDICATORS OF QUALITY DIMENSIONS FOR GENERIC DRUGS

• Main Authors: , Christian Budiman Urbanus, , Dr. Ike Anita Dewi, M.B.A.
• 格式: Theses and Dissertations NonPeerReviewed
• 出版: [Yogyakarta] : Universitas Gadjah Mada 2013
• 主題: ETD
• 在線閱讀: https://repository.ugm.ac.id/120374/; http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=60405

Health care expenditures are one of the biggest concerns for many countries, including Indonesia, and the introduction of generic drug can lead to significant savings as drugs make up a large portion of health budgets. However, Indonesian consumers� preference of branded drug over generic drug is...