PRICE AND BRAND NAME AS INDICATORS OF QUALITY DIMENSIONS FOR GENERIC DRUGS

• المؤلفون الرئيسيون: , Christian Budiman Urbanus, , Dr. Ike Anita Dewi, M.B.A.
• التنسيق: Theses and Dissertations NonPeerReviewed
• منشور في: [Yogyakarta] : Universitas Gadjah Mada 2013
• الموضوعات: ETD
• الوصول للمادة أونلاين: https://repository.ugm.ac.id/120374/; http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=60405
• المؤسسة: Universitas Gadjah Mada

Health care expenditures are one of the biggest concerns for many countries, including Indonesia, and the introduction of generic drug can lead to significant savings as drugs make up a large portion of health budgets. However, Indonesian consumers� preference of branded drug over generic drug is...