EVENT BASED MARKETING STUDI KASUS TELEMARKETING BANCASSURANCE CARD BUSINESS PAD A PT BANK DANAMON INDONESIA
Bancassurance is the cooperation between bank and insurance company to sell insurance product to Bank�s customers. Bancassurance products can be sold by sales forces in the Bank�s branches or through Telemarketing. Bank Danamon has cooperation with AIA Insurance, ACE Insurance, Cigna Insurance,...
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| Main Authors: | , |
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| Format: | Theses and Dissertations NonPeerReviewed |
| Published: |
[Yogyakarta] : Universitas Gadjah Mada
2013
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| Subjects: | |
| Online Access: | https://repository.ugm.ac.id/120433/ http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=60464 |
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| Institution: | Universitas Gadjah Mada |