RANCANGAN MODEL PENERAPAN INTERNET MARKETING SEBAGAI STRATEGI DISTRIBUSI ALTERNATIF DI PERUSAHAAN TELEKOMUNIKASI

• Main Authors: , Muhammad R. Ferajab, , Dr. Didi Achjari, M.Com.
• Format: Theses and Dissertations NonPeerReviewed
• Published: [Yogyakarta] : Universitas Gadjah Mada 2013
• Subjects: ETD
• Online Access: https://repository.ugm.ac.id/120441/; http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=60472
• Institution: Universitas Gadjah Mada

Distribution is one of key success in sales. But due to hard competition in the market of telecommunication industry, the implementation of conventional distribution strategy alone is not enough. Therefore we need the synergy between the concept of conventional distribution which has been run by PT XYZ with the concept of internet marketing, so it can create new alternative distribution channel that is a virtual distribution. With the application of this virtual distribution concept, product of PT XYZ can reach a wider market with a more focused target, which is internet user. Implementation of this alternative distribution model has great potential to increase sales as well as deepen the product penetration. The synergy between the conventional distribution strategy with the affiliate internet marketing system is a business model that can be applied to optimize the utilization of the internet in increasing sales in the telecommunications industry, particularly in PT XYZ.