KEUNGGULAN KOMPETITIF DAN STRATEGI BERSAING BISNIS AIR MINUM DALAM KEMASAN Studi pada Air Minum dalarn Kemasan Club
Of the brands of bottled drinking water in Indonesia, Club bottled drinking water is one of the national players who are successful in conducting business development, and is able to occupy the second position in the market share after the market leader, competing with multinational companies in Ind...
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| Main Authors: | , |
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| Format: | Theses and Dissertations NonPeerReviewed |
| Published: |
[Yogyakarta] : Universitas Gadjah Mada
2013
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| Subjects: | |
| Online Access: | https://repository.ugm.ac.id/120511/ http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=60542 |
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| Institution: | Universitas Gadjah Mada |
| Summary: | Of the brands of bottled drinking water in Indonesia, Club bottled drinking
water is one of the national players who are successful in conducting business
development, and is able to occupy the second position in the market share after
the market leader, competing with multinational companies in Indonesia such as
AQUA-Danone, VIT-Danone, Nestle Pure Life-Nestle and Ades-Coca-cola.
Therefore, the author wants to make Club bottled water company as an object of
research on what strategy is undertaken by Club drinking water, so that it can
become the second drinking water nationally.
This research used qualitative analysis methods, to identify the strategies
used by Club bottled drinking water, so it can make and maintain Club as drinking
water number 2 nationally. First analysis of the macro environment of the
company is performed, then second analysis of the five forces of competition or
Five Forces Analysis and finally competitive strategy analysis. From this study it
can be concluded for low cost leadership strategy undertaken by Club is now very
appropriate and support the growth of Club drinking water. But in its
development, the company established a new business unit for packaging plant,
which can cause Club to lose focus in the drinking water industry. |
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