Adopsi Teknologi E-Ticketing dalam Mendukung Persaingan Bisnis dengan Model Tam pada Lingkungan Perusahaan Penerbangan di Indonesia : Kasus pada PT Airasia Indonesia

• Main Author: SEYA, Adhec Visca
• Format: Theses and Dissertations NonPeerReviewed
• Published: [Yogyakarta] : Universitas Gadjah Mada 2013
• Subjects: Air Transportation and Freight Services
• Online Access: https://repository.ugm.ac.id/120559/; http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=60594
• Institution: Universitas Gadjah Mada

This research was conducted to analyze the applicability and the effect of the adoption of e-ticketing services in support of the business competition in airline PT AirAsia Indonesia. This study used Technology Acceptance Model as a theoretical framework, which examines external variables effect on intention to use electronic ticket system. The higher the perceived level of individual intention to use electronic ticket system, it will further help the company in a competitive business. External variables on this study are consumer confidence and comfort in using the e-ticketing. Data analysis was performed with the Structural Equation Model (SEM) using AMOS 19. Respondents in this research were customers of AirAsia Indonesia who have been using the electronic ticket system. The result of this study showed that (1) Consumer confidence, consumer convenience and perceived ease of use (perceived ease of use) have positive influence on perceptions of usability (perceived usefulness), (2) perceptions of usability (perceived usefulness) and perceived ease of use (perceived ease of use) have positive influence on intention to use (behavioral intention to use) electronic ticketing, (3) perceptions of usability (perceived usefulness) and individual intention to use (behavioral intention to use) the electronic ticketing system support companies in business competition. The usefulness of electronic ticketing facility can improve individual intention to use the facilities and then raises customer loyalty. Generated through customer loyalty helped the company in a competitive business.