FAKTOR FAKTOR YANG MEMPENGARUHI NIAT INDIVIDU UNTUK MENGGUNAKAN B2C M-COMMERCE

FAKTOR FAKTOR YANG MEMPENGARUHI NIAT INDIVIDU UNTUK MENGGUNAKAN B2C M-COMMERCE

This study aims to examine empirically the influence of factors that affect individual intentions to use B2C. This study develops previous research by combining constructs in research Khalifa and Shen (2008) on the development of m-commerce with the study of Lu and Su (2009). This study uses the com...

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Bibliographic Details
Main Authors: , Tommy Priyohutomo, , Prof. Dr. Jogiyanto Hartono, Akt., MBA, Ph.D
Format: Theses and Dissertations NonPeerReviewed
Published: [Yogyakarta] : Universitas Gadjah Mada 2013
Subjects:
ETD
Online Access:https://repository.ugm.ac.id/120620/
http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=60658
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Institution: Universitas Gadjah Mada

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