PENGUJIAN TECHNOLOGY READINESS SEBAGAI FAKTOR ANTESEDEN TERHADAP LOYALITAS PENGGUNAAN INTERNET BANKING BERDASARKAN PERSPEKTIF GENDER
The purpose of this research is to examine whether technology readiness are antecedence towards loyalty in the internet banking based on gender perspective. This research combines technology readiness and technology acceptance model based on the finding that perceived usefulness, perceived ease of u...
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Main Authors: | , |
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Format: | Theses and Dissertations NonPeerReviewed |
Published: |
[Yogyakarta] : Universitas Gadjah Mada
2013
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Subjects: | |
Online Access: | https://repository.ugm.ac.id/120723/ http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=60761 |
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Institution: | Universitas Gadjah Mada |