PENGUJIAN TECHNOLOGY READINESS SEBAGAI FAKTOR ANTESEDEN TERHADAP LOYALITAS PENGGUNAAN INTERNET BANKING BERDASARKAN PERSPEKTIF GENDER

The purpose of this research is to examine whether technology readiness are antecedence towards loyalty in the internet banking based on gender perspective. This research combines technology readiness and technology acceptance model based on the finding that perceived usefulness, perceived ease of u...

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Bibliographic Details
Main Authors: , puji astuti, , Prof. Dr. Jogiyanto H.M., MBA.
Format: Theses and Dissertations NonPeerReviewed
Published: [Yogyakarta] : Universitas Gadjah Mada 2013
Subjects:
ETD
Online Access:https://repository.ugm.ac.id/120723/
http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=60761
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Institution: Universitas Gadjah Mada