STRATEGI PEMASARAN MUSEUM BENTENG VREDEBURG YOGYAKARTA UNTUK MENINGKATKAN JUMLAH PENGUNJUNG
Museum is a permanent institution, not for profit, and serves to convey information to the public. Therefore, to increase the interest of the public to visit the museum needed a specific strategy to market the museum. So the museum can be the interesting place for visitors. Marketing strategy is a w...
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| Main Authors: | , |
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| Format: | Theses and Dissertations NonPeerReviewed |
| Published: |
[Yogyakarta] : Universitas Gadjah Mada
2013
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| Subjects: | |
| Online Access: | https://repository.ugm.ac.id/121529/ http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=61617 |
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| Institution: | Universitas Gadjah Mada |