PERANAN DEPARTEMEN PEMASARAN SEBAGAI UJUNG TOMBAK KEBERLANGSUNGAN USAHA PT PRODUK REKREASI KIDS FUN
Increasing number of businesses are developing in the field of business travel due to the higher interest of a person for the tour. Growing company that requires effort to maintain itself in order to survive and thrive. The role and duties in the company held by the marketing department. This thesis...
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| Main Authors: | , |
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| Format: | Theses and Dissertations NonPeerReviewed |
| Published: |
[Yogyakarta] : Universitas Gadjah Mada
2013
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| Subjects: | |
| Online Access: | https://repository.ugm.ac.id/121626/ http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=61721 |
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| Institution: | Universitas Gadjah Mada |
| Summary: | Increasing number of businesses are developing in the field of business
travel due to the higher interest of a person for the tour. Growing company that
requires effort to maintain itself in order to survive and thrive. The role and duties
in the company held by the marketing department.
This thesis aims to find products for sale Kids Fun, marketing efforts that
have been made, relationships that have been established and the number of visits
as a result of promotional efforts that have been made, obstacles and possible
solutions to overcome existing obstacles. Author then will analyze, compile and
process data and conclusions will be drawn.
Review of existing reviews can be concluded that the marketing
department plays an important role in the sustainability of CF Kids Fun
Recreation Products. And can be said to be the role of the marketing department
as the spearhead of the company PT Produk Rekreasi Kids Fun. |
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