CELEBRITY ENDORSER DAN BRAND IMAGE (STUDI KORELASIONAL MENGENAI CELEBRITY ENDORSER DAN BRAND IMAGE TEPUNG BUMBU SASA DI BENAK KONSUMEN DI DIY)
Nowadays celebrities are developed into an important content and staple in Indonesia. It can be seen from many kinds of infotainment programs in several television stations, even infotainment show can be broadcast up to three times a day. This fact proves that the community has a high interest in th...
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| Main Authors: | , |
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| Format: | Theses and Dissertations NonPeerReviewed |
| Published: |
[Yogyakarta] : Universitas Gadjah Mada
2013
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| Subjects: | |
| Online Access: | https://repository.ugm.ac.id/121755/ http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=61852 |
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| Institution: | Universitas Gadjah Mada |