ANALISIS RESEPSI KHALAYAK TERHADAP IKLAN TELEVISI KUKU BIMA ENERGY VERSI �MARI BERWISATA DI NEGERI SENDIRI�

This research aimed to understand the reception of audiences to Kuku Bima Energy�s televion commercial, �Mari Berwisata di Negeri Sendiri�. Those ads persuaded audience to develop Indonesian tourism by visiting local tourist destinations. However, the ads implicitly promoted Kuku Bima Energy b...

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Bibliographic Details
Main Authors: , RIZKIYA AYU MAULIDA, , Drs. Widodo A. Setiono, M.Si.
Format: Theses and Dissertations NonPeerReviewed
Published: [Yogyakarta] : Universitas Gadjah Mada 2013
Subjects:
ETD
Online Access:https://repository.ugm.ac.id/121760/
http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=61857
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Institution: Universitas Gadjah Mada