ANALISIS POSISI, PROSPEK DAN STRATEGI PENGEMBANGAN USAHA PARIS BAKERY YOGYAKARTA
Paris Bakery as one of the new entrants in bakery industry needs an illustration about their position in bakery industry in order to knows itsbusiness prospects. This research aimed to give an illustration about Paris Bakery�s business position and prospects. This knowledge can used to formulate t...
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[Yogyakarta] : Universitas Gadjah Mada
2013
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id-ugm-repo.1218142016-03-04T08:42:33Z https://repository.ugm.ac.id/121814/ ANALISIS POSISI, PROSPEK DAN STRATEGI PENGEMBANGAN USAHA PARIS BAKERY YOGYAKARTA , RIZKY PUTERI A , Dr. Ir. Dyah Ismoyowati, M.Sc ETD Paris Bakery as one of the new entrants in bakery industry needs an illustration about their position in bakery industry in order to knows itsbusiness prospects. This research aimed to give an illustration about Paris Bakery�s business position and prospects. This knowledge can used to formulate the appropriate development strategies by considering the owner�s opinions. The analysis tools that used in this research are Boston Consulting Group (BCG) Matrix, Product Life Cycle (PLC), and General Electric (GE) Matrix. The result of anaysis with BCG matrix shows that Paris Bakery is at �question mark� position, the result of analysis with Product Life Cycle shows that Paris Bakery is at growth phase, and analysis with GE matrix shows that Paris Bakery�s industry attractiveness and business strength is in medium level right now with scores 2,58 and 2,52 in a row. These scores have chances to developed until 3,35 for business strengths by increasing in product�s diversification, marketing power (promotion and distribution), relative market share, price rivalry, and production capacity [Yogyakarta] : Universitas Gadjah Mada 2013 Thesis NonPeerReviewed , RIZKY PUTERI A and , Dr. Ir. Dyah Ismoyowati, M.Sc (2013) ANALISIS POSISI, PROSPEK DAN STRATEGI PENGEMBANGAN USAHA PARIS BAKERY YOGYAKARTA. UNSPECIFIED thesis, UNSPECIFIED. http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=61912 |
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ETD , RIZKY PUTERI A , Dr. Ir. Dyah Ismoyowati, M.Sc ANALISIS POSISI, PROSPEK DAN STRATEGI PENGEMBANGAN USAHA PARIS BAKERY YOGYAKARTA |
description |
Paris Bakery as one of the new entrants in bakery industry needs an
illustration about their position in bakery industry in order to knows itsbusiness
prospects. This research aimed to give an illustration about Paris Bakery�s
business position and prospects. This knowledge can used to formulate the
appropriate development strategies by considering the owner�s opinions. The
analysis tools that used in this research are Boston Consulting Group (BCG)
Matrix, Product Life Cycle (PLC), and General Electric (GE) Matrix. The result
of anaysis with BCG matrix shows that Paris Bakery is at �question mark�
position, the result of analysis with Product Life Cycle shows that Paris Bakery is
at growth phase, and analysis with GE matrix shows that Paris Bakery�s industry
attractiveness and business strength is in medium level right now with scores 2,58
and 2,52 in a row. These scores have chances to developed until 3,35 for business
strengths by increasing in product�s diversification, marketing power (promotion
and distribution), relative market share, price rivalry, and production capacity |
format |
Theses and Dissertations NonPeerReviewed |
author |
, RIZKY PUTERI A , Dr. Ir. Dyah Ismoyowati, M.Sc |
author_facet |
, RIZKY PUTERI A , Dr. Ir. Dyah Ismoyowati, M.Sc |
author_sort |
, RIZKY PUTERI A |
title |
ANALISIS POSISI, PROSPEK DAN STRATEGI PENGEMBANGAN
USAHA PARIS BAKERY YOGYAKARTA |
title_short |
ANALISIS POSISI, PROSPEK DAN STRATEGI PENGEMBANGAN
USAHA PARIS BAKERY YOGYAKARTA |
title_full |
ANALISIS POSISI, PROSPEK DAN STRATEGI PENGEMBANGAN
USAHA PARIS BAKERY YOGYAKARTA |
title_fullStr |
ANALISIS POSISI, PROSPEK DAN STRATEGI PENGEMBANGAN
USAHA PARIS BAKERY YOGYAKARTA |
title_full_unstemmed |
ANALISIS POSISI, PROSPEK DAN STRATEGI PENGEMBANGAN
USAHA PARIS BAKERY YOGYAKARTA |
title_sort |
analisis posisi, prospek dan strategi pengembangan
usaha paris bakery yogyakarta |
publisher |
[Yogyakarta] : Universitas Gadjah Mada |
publishDate |
2013 |
url |
https://repository.ugm.ac.id/121814/ http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=61912 |
_version_ |
1681231585419984896 |