PABRIK DAN PEMBUATAN TAHU PAK JOKO SUPONO BISNIS KELUARGA TRADISIONAL SUKSES DI KAMPUNG TEGUHAN, SRAGEN

• Main Authors: , JODHI SURYA IGAWA, , Mr Supriyono, S.S., M.A.
• Format: Theses and Dissertations NonPeerReviewed
• Published: [Yogyakarta] : Universitas Gadjah Mada 2013
• Subjects: ETD
• Online Access: https://repository.ugm.ac.id/121841/; http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=61939
• Institution: Universitas Gadjah Mada

Mr. Joko�s factory is one of the biggest tofu factories in Teguhan Village, Sragen. Mr. Joko has expanded his business since fifteen years ago. Besides, the number of employees is bigger than other factory in Teguhan Village. It makes the factory can handle the tofu production in big amount. Its taste and texture has become the characteristic of his product. Mr. Joko factory only products box tofu (tahu kotak) in two types that are white tofu and gembus. There are some loyal customers such as, meatball, chicken noodle, tahukupat vendors, green grocer etc. Quality product has been considered by the customer, so he has gained some loyal customers since years ago. This phenomenon cannot be found in other factory in Teguhan village, therefore the other factory do not have the number of loyal customer and quality product as big as Mr.Joko. Those factors make Mr. Joko business has been developed in each year. It also increases the number of production and profit.