Pengaruh Citra Merek Hijau, Kepuasan Hijau, dan Kepercayaan Hijau pada Ekuitas Merek Hijau Produk Elektronik di Yogyakarta
This study aims to examine the influence of green brand image, green satisfaction, and green trust toward green brand equity of electronic products in Yogyakarta. This study also examined the mediating effects of green satisfaction and green trust on the relationship between the green brand image an...
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| Main Authors: | , |
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| Format: | Theses and Dissertations NonPeerReviewed |
| Published: |
[Yogyakarta] : Universitas Gadjah Mada
2013
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| Subjects: | |
| Online Access: | https://repository.ugm.ac.id/121927/ http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=62026 |
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| Institution: | Universitas Gadjah Mada |