KAJIAN TINGKAT EFEKTIVITAS PENGGUNAAN E-TICKETING OLEH PENUMPANG BATIK SOLO TRANS DI SURAKARTA DAN SEKITARNYA
Electronic ticketing (e-ticketing) is a technological innovation that has huge potentials to improve services of transportation industries. This technology has been adopted by the airline industry, but over time expanded to other transportation, such as bus rapid transit (BRT). The Government of Sur...
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| Main Authors: | , |
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| Format: | Theses and Dissertations NonPeerReviewed |
| Published: |
[Yogyakarta] : Universitas Gadjah Mada
2013
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| Subjects: | |
| Online Access: | https://repository.ugm.ac.id/122211/ http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=62310 |
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| Institution: | Universitas Gadjah Mada |
| Summary: | Electronic ticketing (e-ticketing) is a technological innovation that has
huge potentials to improve services of transportation industries. This technology
has been adopted by the airline industry, but over time expanded to other
transportation, such as bus rapid transit (BRT). The Government of Surakarta
City has been adopting e-ticketing for mass transportation, the Batik Solo Trans
(BST). E-ticketing is new and still needs to be assessed level of effectiveness. The
purposes of this research are (1) to describe the characteristics of e-ticketing
users, (2) to measuring the level of satisfaction of e-ticketing users, (3) to analyze
the effectiveness of using e-ticketing on Batik Solo Trans services, and (4 ) to
develop improved policy implications related e-ticketing system.
The method used was a mixed method (qualitative and quantitative) with
purposive sampling and quota sampling. The analysis used is descriptive
statistical analysis to test Crosstab and Chi-Square. The analysis of the research
is descriptive statistical with Crosstab and Chi square test. Analysis by comparing
the effectiveness of e-ticketing and manual with indicator of effectiveness are
superiority, satisfaction, productivity, efficiency, and abilities.
Characteristics of e-ticketing users are dominated by women with age less
than 23 years old, as a student, and earn less than Rp 1,000,000.00. E-ticketing
users tend to use BST more than non e-ticketing. Effectiveness of e-ticketing can
be measured in terms of superiority, productivity, satisfaction, efficiency, and
abilities. Productivity has not been effective because the number of e-ticketing
users fewer than manual. In terms of satisfaction, e-ticketing users are satisfied
with the price and convenience, in terms of facilities did not satisfy. The cost
efficiency has not been effective for e-ticketing because has not been able to save
on transportation expenses, but in terms of time, have been effective. Ability of
facilities is not effective because the machine tabs that are often not function well.
The final results for the analysis of the effectiveness e-ticketing showed that a
total score of 46% which means the value is less than 50% or not effective. Policy
implications for further research related to maintenance of e-ticketing facilities
are needed so it can functioned maximal. |
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