Pengaruh Self-Discrepancy dan Money Attitude Terhadap Kecenderungan Pembelian Kompulsif dengan Nilai Materialis sebagai Variabel Moderasi
This research trying to figure out the effect of self-discrepancy and money attitude toward the tendency of compulsive buying with the use of materialism value as a moderating variable. It was included 220 Indonesian consumer as respondent by using questionnaire to collect data from the respondent a...
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| Main Authors: | , |
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| Format: | Theses and Dissertations NonPeerReviewed |
| Published: |
[Yogyakarta] : Universitas Gadjah Mada
2013
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| Subjects: | |
| Online Access: | https://repository.ugm.ac.id/123354/ http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=63465 |
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| Institution: | Universitas Gadjah Mada |