KONSEP STRATEGI PEMASARAN MUSEUM FATAHILAH SEBAGAI DAYA TARIK WISATA DI KOTA TUA JAKARTA

• Main Authors: , NOPI WIDIYASWATI, , Prof. Dr. Marsono, S.U
• Format: Theses and Dissertations NonPeerReviewed
• Published: [Yogyakarta] : Universitas Gadjah Mada 2013
• Subjects: ETD
• Online Access: https://repository.ugm.ac.id/123734/; http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=63848
• Institution: Universitas Gadjah Mada

Fatahillah Museum is a museum located in the old city area of Jakarta, which is a historic tourist attractions in Jakarta. Fatahillah Museum is one of the historical city of Batavia witness who has a wealth of history that can be learned through the old city tour. The purpose of this study was to determine the potential of tourism in Fatahillah Museum as well as the marketing strategy that has been done in the area managers managing marketing Fatahillah Museum. Marketing strategy determines the success of a tourist attraction in achieving the vision, mission, and service will determine traveler satisfaction then the required satisfactory service for tourists. This study uses primary and secondary data. And using survey methods involving 50 respondents. As for the survey method involves four important components of marketing strategy, namely prodact, place, price and promotion that is then analyzed. The results showed Fatahillah Museum has a wide range of tourism potential in the form of a collection of historical artifacts and relics of inscriptions which is a symbol of the kingdom lies in Batavia. Marketing strategies that have been implemented by management such as procurement Fatahillah Museum. Fatahillah Museum information through brochures and pamphlets are already well underway. In the analysis of the concept of 4Ps in Marketing Strategy that has been set in the Museum Fatahillah gave positive results for the community