Pengaruh Iklan TVC Top Coffee terhadap Brand Preference Top Coffee
Top Coffee from Wingsfood is a new instant powder coffee product trying to make its way in the crowded market. In order to win the fierce competition, Top Coffee released a 30� TVC in heavy frequency with Iwan Fals, Nikita Willy & Samuel Zylgwyn as brand ambassador. Top Coffee position itself...
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| Main Authors: | , |
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| Format: | Theses and Dissertations NonPeerReviewed |
| Published: |
[Yogyakarta] : Universitas Gadjah Mada
2013
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| Subjects: | |
| Online Access: | https://repository.ugm.ac.id/123954/ http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=64072 |
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| Institution: | Universitas Gadjah Mada |