COFFEE RADIO: MARKETING STRATEGI DAN SWOT ANALYSIS
This graduating paper aims at giving brief information about Coffee Radio. Then, it is to determine the marketing strategy used by Coffee Radio based on marketing mix using 7p. Additionally, this paper describes customer opinions about the place, product, price, promotion, people, process and physic...
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| Main Authors: | , |
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| Format: | Theses and Dissertations NonPeerReviewed |
| Published: |
[Yogyakarta] : Universitas Gadjah Mada
2013
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| Subjects: | |
| Online Access: | https://repository.ugm.ac.id/123976/ http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=64094 |
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| Institution: | Universitas Gadjah Mada |